Summer Campaign 2026

The goal was simple: Build excitement around new seasonal drinks and food while creating a cohesive experience that drove sales, increased engagement, and kept the brand top of mind throughout the season, while giving off those fun summer vibes!

The execution: A full-scale summer campaign designed to bring seasonal flavors to life across every touchpoint, while giving off that fun outside sunset summer night vibe! I helped develop the campaign’s visual identity including the logo and color palette—then I carried that system across social media, digital advertising, print, email, merchandise, and illustrations.

The outcome: Social media engagement increases over 300%, thousands of dollars in sales increases, warm, fun designs, and a timeless look that is sure to be remembered and replicated in the future.