Winter Campaign 2025
The goal was simple: Build excitement around new seasonal drinks and food while creating a cohesive experience that drove sales, increased engagement, and kept the brand top of mind throughout the season.
The execution: A full-scale winter campaign designed to bring seasonal flavors to life across every touchpoint, while bringing us closer together! I helped develop the campaign’s visual identity including the logo and color palette—then I carried that system across social media, digital advertising, print, email, merchandise, illustrations, and lifestyle photography.
The outcome: Social media engagement increases over 500%, thousands of dollars in sales increases, fan favorite friendly holiday designs, and a timeless look that is sure to be remembered and replicated in the future.
/ Foxtail Coffee Co.
Digital Designs (Screens, Video Menu Boards, Virtual Ad Strips, Jumbotrons, Website Banners, App Banners)
Print Designs (Physical Menus, Countertop Clings, A-Frames)
Social Media (Seasonal Giveaways, Lifestyle Photoshoot, Instagram Teaser Posts)
Merch/Cups (Holiday Coffee Cups, Shopify Images, B2B Images, Illustrated Gift Cards, Illustrated eCards)
