The reason for no “i” in my last name, at least for design purposes, is because back when Instagram was started, the famous basketball player took “johncollins” as his username, and so I had to adapt.

Fast forward to now, I realize more and more that there is no “i” in design. Well, yes there is, but I make sure that step-by-step in the design process I am working with you to ensure that it’s a “we” effort. You are just as integral as I.